Platform
iOS
Launch Year

2020

Target Audience
  • Beginning and Advanced weigh lifters
  • At home workout audience
  • Personal Trainers
What I did
  • Ideation & Funding
  • User & Product Research
  • UI / UX Design
  • User Testing
  • Project Management

Changing fitness through sharing knowledge

Fit Society was initially created in the attempt to combine the best aspects of all the top fitness apps on the market and put them into a beautifully designed package.

The top features are focused on workout creation, routine creation and sharing workouts with friends.

Fit Society’s goal is to help people get into better health. We do this through providing great workout plans and giving people the ability to create and share their own workouts with others.

Defining a goal

How can I win when going up against the titans of fitness?

The goal of this app was to take all the best aspects of fitness apps currently on the market and solve their weaknesses. I also needed to provide additional value that separated my app from the rest of the pack.

Scope

The scope of the app isn’t very large, it’s a simple iOS app after all. In the long term though, the goal is to turn the app into a platform that allows for content creation, an e-commerce marketplace and even as a white label app.

Constraints

I was constrained by numerous factors including lack of personnel, the need to outsource and funding.

I am the idea guy, app creator, product designer, researcher, copywriter, content creator, marketing department, project manager and also investor. Having a background in both design and communications helps me wear many hats. Google is also helpful for learning anything I don’t know.

However, I don’t have the ability to develop an iOS app myself, so I had to outsource. Another challenge is that because I am also the person funding the app, I have to be cost conscious. I used Upwork.com to find an international team I felt had the skills and more importantly that I could trust.

Design Process

And now for some design work

Research / Ideate / Information Architecture & Flows / Sketching / Wireframe / Design / Test / Iterate
Design Process

Flows

To  keep things simple, I prefer to use an app called Mindnode for flows. It’s easy to use and simple to decipher.

Flow

Design Process

Visual Language

I wanted to give Fit Society a unique look that was clean and modern. To figure out the palette and visual language, I created a mood board to help guide the decision.

Colors & Material

Ocean

#5063EE

Sky Blue

#91A0FD

Night Sky

#23253A

Typography

San Francisco Pro Text – Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

San Francisco Pro Text – Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Before and After

The design process involved numerous design explorations. I initially began designing the app with Android in mind. Using material design I came up with a cool looking app. However, the design didn’t quite connect with users and based off of research, iOS seemed like a better platform to launch on first.

So I redesigned every screen of the app which lead to a beautiful new look.

Keep it simple

I prefer the old adage, less is more.

Design Process

Wireframes

Working with international teams requires that I provide the most detailed documentation possible. While normal wireframes may be sufficient for close teams, outsourcing requires full mock wireframes so as to avoid any confusion.

Mock Wireframes

Final Product

Final Product

After months of design and development, we launched the MVP of Fit Society on the App Store. While significant updates were already planned, I wanted to get the product out to the public and see what the feedback would be.

Lessons and Outcomes

After launching the app, I learned quite a few things.

I was missing a lot of content that the average users wanted. The design was simple but lacked the oomph needed to convert tons of users. I needed to provide higher value content that was more engaging for users.

I spent too much time focusing on more advanced lifters who want to create their own workouts and plans. I’ve found that the majority of my audience are beginner’s and don’t necessarily know what to do. There is also quite a large audience that have been working out or involved in fitness that don’t necessarily want to think about creating a routine, they want it given to them.

The MVP of the app wasn’t as successful as I hoped but I learned some extremely valuable lessons that will be employed in the next version. Stay tuned.

Project

Fit Society App MVP

Platform

iOS

Launch Year

2000