Platform
Android
Year

2016

Features
  • Customizable Workouts
  • Body Measurement Tracking
Deliverables
  • Wireframes
  • Mockups
  • Prototype (inVision)
  • Technical Documentation

CFit aka ‘Custom Fitness’ Workout Tracker

CFit Workout Tracker was my very first experience building and bringing a solo app to the market. I decided to create the app when I thought that the fitness apps on the market at the time were very limited from a functional standpoint. CFit was designed to be flexible and allow users to create any type of workout they desire. From bodybuilding to Yoga, I wanted to cater to all audiences.

1

Ideation

I worked through numerous brainstorming sessions and user interviews to arrive at the right idea
2

Design

I designed the app from the ground up to be flexible and unique. The color palette was chosen based off of user feedback and color theory.
3

Development

While I have learned Java, I outsourced development to India to speed up the release of the app.
Marketing Plan

Social Media

Working on a shoe string budget, the only marketing I could afford was through social media. To the left is an example of a post I made to promote the app. While the campaign didn’t go as viral as I hoped, I learned several techniques to improve outreach to users.