Platform
iOS
Launch Year

2020

App Goals
  • Beautiful and intuitive
  • Create custom workouts
  • Share workouts with friends
What I did
  • Ideation
  • User Research
  • UX Design
  • Advertising

Changing fitness through sharing knowledge

I created this app as a way for passionate fitness people to pass on their knowledge and workouts to other people.

I conducted a significant amount of research and found that while the fitness apps available on the market were great, they lacked a few things. Namely the ability to create their own workout routines and a way to share them with friends.

Fit Society’s goal is to spread mine and so many others passion for fitness with anyone who wants to better their health.

How I made it happen

The goal was simple, create a fitness app with great user experience and the ability to share the workouts that a user creates.

To achieve this goal, I conducted extensive research by incorporating user interviews, competitor analysis and user testing.

To design I used a methodical UX design process. White boarding, wireframes, mockups, prototypes, user testing through inVision app, iteration.

Colors & Material

Ocean

#5063EE

Sky Blue

#91A0FD

Night Sky

#23253A

Typography

San Francisco Pro Text – Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

San Francisco Pro Text – Light

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Before and After

The design process involved numerous design explorations. I initially began designing the app with Android in mind. Using material design I came up with a cool looking app. However, the design didn’t quite connect with users and based off of research, iOS seemed like a better platform to launch on first.

So I redesigned every screen of the app which lead to a beautiful new look.

Keep it simple

I prefer the old adage, less is more.

Flows

To¬† keep things simple, I prefer to use an app called Mindnode for flows. It’s easy to use and simple to decipher.

Design Process

Wireframes

Working with international teams requires that I provide the most detailed documentation possible. While normal wireframes may be sufficient for close teams, outsourcing requires full mock wireframes so as to avoid any confusion.

Design Process

Feature Wireframes

During each sprint, I provide my teams with feature mockups so everyone is on the same page. The goal is to make the development process as painless as possible. Through the use of Zeplin, the team can review specs and see the flow at any given time.

Fit Society Future

The best is yet to come

Fit Society is set to have a multi-platform launch with new features being added during each update. As the user base grows, new niche versions will be launched to better serve all members of the fitness community.